The Hardscape CEO
Helping hardscape owners with the numbers side of the business.
Not Making $100k?
You’re not alone. Most hardscape and landscape company owners don’t. Did you know that the average landscape business owner made $57k in 2021? That’s less than $28 per hour! And my guess is that most of them worked way more than 40 hours per week, so when you take that into account, they probably made closer to $20 per hour. Ouch! They probably pay their crew members better than that. This is a problem.
We Can Fix This!
I’m not claiming to know the answers to every single question, but what I can tell you is that I’ve built a $5.5M Design & Build business in 5 years. I have 25+ employees and I make over $250,000 per year personally from my business. And my bet is, that you can probably learn a few things from these videos whether you are a seasoned veteran with 20 years of experience or a guy just starting his new hardscape/landscape business.
It’s FREE.
I’m starting this video series to help other hardscape and landscape business owners grow so that they can increase their profits and make what they deserve. No business owner should be making under $100k. If you are, you’d be way better off just working for someone else. Hell, I’d probably hire you to come run a crew for me where you could make $100k/year easy.
All of these videos are posted on this website and on the YouTube channel. They are free. So take what you want from them. And if you don’t like them, then that’s ok too because you got exactly what you paid for… haha!
Why Should You Care So Much About Your Numbers?
If you’re not making a minimum of 8% NET PROFIT you’d be better off working for someone else. Less risk and an easier life.
A proper net profit of 8%-15% allows you to pay your employees more. This equals lower employee turnover. High turnover is costly for a business.
Understanding your numbers lets you see where profit is leaking from your business. Fewer leaks mean more profit in your pocket.
Profit allows you to buy more equipment, have newer equipment and trucks, which equals less downtime, and easier work for your employees.
Your numbers are the scoreboard. Awards aren’t the scoreboard. Instagram isn’t the scoreboard. Profit is how you win as a business owner.
Profit increases your personal income and allows you to hire better people. Better people allow the owner to have more time for family and friends.
A business that doesn’t rely heavily on the owner is easier to sell. Systems and high-profit percentages are what potential buyers are looking for.
I know it’s cliche, but profit and systems allow you to work “on” your business, not “in” your business. “Stop building patios, start building a business.”